{"product_id":"serum-beauty-of-joseon-riz-alpha-arbutin-hydratant","title":"Beauty of Joseon Rice Alpha-Arbutin Serum 30ml - K-Beauty Anti-Dark Spot Moisturizer","description":"\u003ch2\u003e Beauty of Joseon Professional Serum: Alpha-Arbutin Rice, Hydrating, Plumping, Hyaluronic Acid, 30ml K-Beauty\u003c\/h2\u003e \u003cp\u003eThe \u003cstrong\u003eBeauty of Joseon serum\u003c\/strong\u003e represents the pinnacle of \u003cstrong\u003eKorean K-Beauty cosmetics\u003c\/strong\u003e for a hydrating and brightening facial treatment. This expertly formulated serum combines \u003cstrong\u003erice extract\u003c\/strong\u003e , \u003cstrong\u003ebrightening alpha-arbutin\u003c\/strong\u003e , and \u003cstrong\u003eplumping hyaluronic acid\u003c\/strong\u003e to create an \u003cstrong\u003eexceptional hydrating serum\u003c\/strong\u003e that transforms your skin. Each application delivers \u003cstrong\u003edeep hydration\u003c\/strong\u003e , a plumping effect, and a luminous glow, revealing soft, even-toned, and visibly rejuvenated skin.\u003c\/p\u003e\n\u003ch3\u003e Key Product Features\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eContents: 3 x 30ml (1.01oz)\u003c\/strong\u003e - Pack of 3 bottles for extended use\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eTexture: Lightweight fluid serum\u003c\/strong\u003e - Instant absorption without oily residue\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eColor: Translucent serum\u003c\/strong\u003e - Gentle formula with rice, alpha-arbutin, and hyaluronic acid\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003e Hydrating and brightening benefits for radiant skin\u003c\/h3\u003e \u003cp\u003eThis \u003cstrong\u003eKorean hydrating serum\u003c\/strong\u003e delivers comprehensive action thanks to its formula rich in exceptional natural active ingredients. \u003cstrong\u003eRice extract\u003c\/strong\u003e , a key ingredient in Asian beauty used for centuries, provides deep hydration and intense nourishment rich in vitamins B and E, and minerals that brighten the complexion and improve skin texture.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eAlpha-arbutin\u003c\/strong\u003e , a gentle and effective brightening agent, helps reduce the appearance of dark spots, evens skin tone, and reveals a natural radiance without irritating the skin. \u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e , a star molecule capable of retaining up to 1000 times its weight in water, plumps the skin from within, fills in dehydration lines, and maintains optimal hydration throughout the day.\u003c\/p\u003e \u003cp\u003ePerfectly suited to all skin types, this \u003cstrong\u003eKorean face serum\u003c\/strong\u003e is suitable for daily use. Your skin regains its original suppleness, your complexion becomes more even and radiant, and your skin texture is refined, for a complete and effective \u003cstrong\u003eplumping and hydrating treatment\u003c\/strong\u003e .\u003c\/p\u003e\n\u003ch3\u003e K-Beauty Application Protocol for Maximum Effectiveness\u003c\/h3\u003e\n\u003cp\u003e For optimal hydration according to the K-Beauty method, thoroughly cleanse your face and pat dry gently. Dispense 2 to 3 drops of \u003cstrong\u003eserum\u003c\/strong\u003e into the palm of your hand. Apply to your entire face and neck using gentle, outward motions.\u003c\/p\u003e\n\u003cp\u003e Gently pat with your fingertips to promote absorption of the active ingredients and stimulate microcirculation. Allow to absorb for a few moments before applying your usual moisturizer to seal in the serum's benefits. Use morning and evening for visible and lasting results.\u003c\/p\u003e \u003cp\u003eFor an instant radiance boost, apply a double dose before a special occasion. Store at room temperature, away from direct sunlight. Manufactured according to rigorous \u003cstrong\u003eprofessional K-Beauty cosmetic\u003c\/strong\u003e standards.\u003c\/p\u003e\n\u003ch3\u003e The Essence of Ancient Korean Beauty\u003c\/h3\u003e\n\u003cp\u003e We are passionate about the proven effectiveness of Korean cosmetics and its ancestral beauty rituals. This Beauty of Joseon serum represents the very essence of K-Beauty, this gentle and effective approach that prioritizes hydration and natural radiance. Rice is a sacred ingredient in Korean tradition, used for centuries by women to achieve luminous, flawless, porcelain-like skin.\u003c\/p\u003e \u003cp\u003eTo create an optimal beauty routine, apply our \u003ca href=\"\/en\/products\/creme-hydratante-acide-hyaluronique-50ml\" title=\"Hyaluronic Acid Moisturizing Cream\"\u003e50ml Hyaluronic Acid Moisturizing Cream\u003c\/a\u003e after the serum to seal in hydration. To vary the active ingredients, discover our \u003ca href=\"\/en\/products\/serum-mixsoon-bean-essence-hydratant-acide-hyaluronique\" title=\"Mixsoon Bean Essence Serum\"\u003e50ml Mixsoon Bean Essence Serum,\u003c\/a\u003e which can be used alternately.\u003c\/p\u003e\n\u003cp\u003e Complete your look with our \u003ca href=\"\/en\/products\/masque-yeux-or-collagene-24-paires-anti-rides-k-beauty\" title=\"Gold Collagen Eye Mask\"\u003eGold Collagen Eye Mask (24 pairs)\u003c\/a\u003e for a radiant complexion. For a full routine, our \u003ca href=\"\/en\/products\/coffret-soins-coreens-9pcs-bave-escargot-collagene-k-beauty\" title=\"9-piece Korean Beauty Set\"\u003e9-piece Korean Skincare Set with Snail Slime Collagen\u003c\/a\u003e offers a complete K-Beauty experience for transformed, luminous skin.\u003c\/p\u003e","brand":"SMZ DR SOPHIE","offers":[{"title":"Beauty of Joseon Serum","offer_id":46957611712761,"sku":"162251304","price":59.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0775\/7224\/3705\/files\/S_rum_Beauty_of_Joseon_riz.png?v=1762109728","url":"https:\/\/www.smz-sophie.com\/en\/products\/serum-beauty-of-joseon-riz-alpha-arbutin-hydratant","provider":"SMZ DR SOPHIE","version":"1.0","type":"link"}