{"product_id":"shampoing-dejaunissant-pigments-violets-cheveux-blonds-gris","title":"SILVER SWEO CARE Anti-Yellowing Shampoo - Blonde, Grey, White, and Violet-Pigmented Hair","description":"\u003ch2\u003e Professional Anti-Yellowing Shampoo: Neutralizes Yellow Tones for Blonde, Grey and White Hair\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eSILVER SWEO CARE anti-yellowing shampoo\u003c\/strong\u003e represents the pinnacle of \u003cstrong\u003eFrench professional hair care\u003c\/strong\u003e dedicated to blonde, gray, and white hair. This expert formula concentrates \u003cstrong\u003ehigh-performance blue-violet pigments\u003c\/strong\u003e to create an exceptional \u003cstrong\u003eneutralizing cleanser\u003c\/strong\u003e that effectively eliminates unwanted yellow and brassy tones. Each wash transforms your hair, revealing \u003cstrong\u003eradiant silver highlights\u003c\/strong\u003e , a pure and luminous blonde, or gray hair magnified by spectacular shine, all while gently cleansing without damaging the hair.\u003c\/p\u003e\n\u003ch3\u003e Key Product Features\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eWeight: 1.2 kilograms\u003c\/strong\u003e - Generous professional size for extended use\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eTexture: Creamy purple\u003c\/strong\u003e - Foams delicately on contact with water\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eColour: Intense violet\u003c\/strong\u003e - Indicates the concentration of neutralizing pigments\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003ch3\u003eNeutralizing and illuminating benefits for perfect highlights\u003c\/h3\u003e\n\u003cp\u003e This \u003cstrong\u003eprofessional neutralizing shampoo\u003c\/strong\u003e delivers complete action thanks to its optimal concentration of \u003cstrong\u003ecorrective pigments\u003c\/strong\u003e . The \u003cstrong\u003ehigh-intensity blue-violet pigments\u003c\/strong\u003e provide \u003cstrong\u003eimmediate neutralization\u003c\/strong\u003e of yellow, orange, and copper tones that dull bleached, highlighted, or naturally light blonde hair, as well as gray and white hair yellowed by time, pollution, or smoking.\u003c\/p\u003e \u003cp\u003eThese color-correcting pigments work according to the theory of complementary colors to neutralize unwanted warm tones and reveal brilliant cool highlights. Your \u003cstrong\u003eblonde\u003c\/strong\u003e regains its original purity, while your \u003cstrong\u003egray and white hair\u003c\/strong\u003e displays sophisticated and luminous silver highlights. The formula, enriched with nourishing active ingredients, provides \u003cstrong\u003espectacular shine\u003c\/strong\u003e that enhances your color while preserving the health of the hair fiber.\u003c\/p\u003e\n\u003cp\u003e Your hair becomes remarkably \u003cstrong\u003esoft and silky\u003c\/strong\u003e to the touch, easy to detangle, and full of vitality. The scalp is gently cleansed without being irritated. This \u003cstrong\u003etoning shampoo\u003c\/strong\u003e is perfectly suited for natural or color-treated blonde, highlighted, bleached, gray, white, or silver hair, for a \u003cstrong\u003eprofessional toning effect\u003c\/strong\u003e at home.\u003c\/p\u003e\n\u003ch3\u003e Expert Application Protocol for Maximum Efficiency\u003c\/h3\u003e \u003cp\u003eFor maximum yellowing prevention, thoroughly wet your hair with lukewarm water. Pour a small amount of \u003cstrong\u003eshampoo\u003c\/strong\u003e into the palm of your hand, emulsify with a little water, then apply to your entire head of hair, gently massaging your scalp. Distribute the purple lather through the lengths of your hair.\u003c\/p\u003e\n\u003cp\u003e Leave on for 3 to 5 minutes to allow the \u003cstrong\u003eviolet pigments\u003c\/strong\u003e to penetrate and neutralize. For a more intense effect, leave on for up to 10 minutes. Rinse thoroughly with lukewarm water until the water runs clear. Use 1 to 2 times a week, alternating with your regular shampoo, to maintain perfect highlights.\u003c\/p\u003e \u003cp\u003eFor very yellow hair, use with every wash until you achieve the desired result. Store the bottle at room temperature, away from direct sunlight to preserve the effectiveness of the violet pigments. Made in France according to rigorous \u003cstrong\u003eprofessional hair cosmetics\u003c\/strong\u003e standards, this product respects your hair and the environment with its gentle formula free of harsh sulfates.\u003c\/p\u003e\n\u003ch3\u003e Professional Expertise at the Service of Your Blonde Hair\u003c\/h3\u003e \u003cp\u003eWe developed this toning shampoo with passion to meet the specific needs of blonde, gray, and white hair that deserves radiant, pure highlights. Our expertise in hair colorimetry allowed us to create a formula with the optimal concentration of violet pigments, delivering salon-quality results in the comfort of your own home. Each bottle is the culmination of years of research to guarantee beautiful, luminous, and perfectly neutralized hair.\u003c\/p\u003e \u003cp\u003eTo complete your toning routine and maximize the radiance of your highlights, alternate this shampoo with our \u003ca href=\"\/en\/products\/shampoing-cheveux-blonds-blonde-sublime-sweo-care\" title=\"Blonde Sublime Shampoo for Blonde Hair\"\u003eBLONDE SUBLIME SWEO CARE Shampoo for Blonde Hair\u003c\/a\u003e , which hydrates and illuminates between toning applications. After washing, apply our \u003ca href=\"\/en\/products\/apres-shampoing-cheveux-blonds-blonde-sublime-sweo-care\" title=\"Conditioner for Blonde Hair\"\u003eBLONDE SUBLIME Conditioner for Blonde Hair,\u003c\/a\u003e enriched with violet pigments to detangle, nourish, and prolong the toning effect.\u003c\/p\u003e \u003cp\u003eFor intensive weekly care, discover our \u003ca href=\"\/en\/products\/masque-cheveux-blonds-blonde-sublime-sweo-care\" title=\"Blonde Hair Mask\"\u003eBLONDE SUBLIME SWEO CARE Blonde Hair Mask,\u003c\/a\u003e which offers deep neutralization and intense nourishment. Enhance your lengths with our \u003ca href=\"\/en\/products\/serum-cheveux-blonds-blonde-sublime-sweo-care\" title=\"Blonde Hair Serum\"\u003eBLONDE SUBLIME SWEO CARE Blonde Hair Serum,\u003c\/a\u003e a lightweight illuminator that provides shine and heat protection without weighing hair down.\u003c\/p\u003e","brand":"SMZ DR SOPHIE","offers":[{"title":"Default Title","offer_id":46933189165305,"sku":null,"price":21.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0775\/7224\/3705\/files\/sweo-silver.png?v=1762349768","url":"https:\/\/www.smz-sophie.com\/en\/products\/shampoing-dejaunissant-pigments-violets-cheveux-blonds-gris","provider":"SMZ DR SOPHIE","version":"1.0","type":"link"}