Why is facial cleansing the foundation of any beauty routine?
Facial cleansing is the most fundamental step in any skincare routine. Without a properly cleansed face, the active ingredients in your serums and creams cannot penetrate the skin effectively. Throughout the day, your skin accumulates impurities, pollution, excess sebum, and makeup residue that clog pores and dull the complexion.
A facial cleanser suited to your skin type helps to:
- Remove impurities and excess sebum
- Unclog pores and reduce their appearance
- Prepare the skin to absorb subsequent treatments
- Maintain the balance of the skin microbiome
- Prevent the appearance of blackheads and blemishes
Common mistakes to avoid
- Washing your face with water that is too hot: it dilates the pores and dries out the skin. Opt for lukewarm water.
- Rubbing too hard: aggressive rubbing irritates the skin barrier. Massage gently.
- Using ordinary soap: the pH of soap is unsuitable for the face and disrupts the skin's balance.
- Only cleansing once a day: evening is essential to remove the day's residue, and morning is necessary to remove toxins eliminated overnight.
- Forgetting weekly deep cleansing: daily cleansing is not enough to deeply unclog the pores.
Choosing your cleanser according to your skin type
Normal to combination skin
Opt for a light gel or foam texture that cleanses without drying out the skin. Our Organic Aloe Vera Facial Cleansing Jelly is ideal: its purifying formula based on organic aloe vera and cucumber extract cleanses deeply while respecting the skin's natural balance.
Oily skin
Choose a purifying cleanser that regulates sebum without triggering overproduction. The Organic Facial Cleansing Jelly without harsh sulfates is perfectly suited for oily skin.
Dry or sensitive skin
Choose a gentle, alcohol- and fragrance-free formula that cleanses without irritation. The Organic Facial Cleansing Jelly is also suitable for sensitive skin thanks to its hypoallergenic formula without sulfates or parabens.
The morning and evening facial cleansing routine
In the morning
- Dampen your face with lukewarm water
- Apply a small amount of facial cleanser and massage in gentle circular motions for 30 seconds
- Rinse thoroughly with lukewarm water, then finish with a splash of cool water to tighten the pores
- Pat dry gently with a clean towel
- Apply your Organic Hyaluronic Acid Serum to slightly damp skin for optimal hydration
- Finish with your day cream + sunscreen
In the evening
- If you wear makeup, start with a makeup remover or cleansing oil (double cleansing)
- Apply your facial cleanser and massage gently
- Rinse with lukewarm water and pat dry gently
- Apply your serum, then your night cream
Weekly deep cleansing: the often-forgotten step
Daily cleansing removes surface impurities, but is not enough to deeply unclog the pores. This is why it is essential to incorporate a facial cleansing mask into your routine 1 to 2 times a week.
The LAIKOU Golden Peel-Off Mask 50g is an exceptional purifying facial treatment. Its hypoallergenic glycerin formula deeply removes blackheads, dead skin cells, and excess sebum embedded in the pores. As it is removed, the golden film takes all impurities with it, leaving the skin visibly clearer, smoother, and the pores refined — like after a professional treatment in a beauty salon.
How to use it:
- Cleanse your face with your usual cleanser
- Apply a thick layer of the mask, avoiding the eye area
- Leave to dry for 15 to 20 minutes
- Gently remove the film, starting from the edges
- Rinse any residue with lukewarm water
- Apply your Organic Hyaluronic Acid Serum to hydrate and soothe
Summary table by skin type
| Skin type | Recommended cleanser | Mask frequency |
|---|---|---|
| Oily skin | Sulfate-free purifying jelly | 2x per week |
| Combination skin | Light jelly or foam | 1 to 2x per week |
| Dry skin | Gentle cleansing milk or cream | 1x per week |
| Sensitive skin | Fragrance-free hypoallergenic formula | 1x per week |
| Normal skin | Balancing gel or foam | 1x per week |
Frequently asked questions about facial cleansing
Should I wash my face in the morning if I cleansed it the night before?
Yes. Overnight, the skin eliminates toxins and produces sebum. A gentle morning cleanse helps remove these residues and prepares the skin to receive your daytime treatments.
Can I use the same cleanser morning and evening?
Yes, if your cleanser is suited to your skin type. Our Organic Facial Cleansing Jelly is designed for daily morning and evening use.
How often should I use a cleansing mask?
1 to 2 times a week, depending on your skin type. The LAIKOU Golden Peel-Off Mask can be used up to 2 times a week for oily skin, and 1 time for normal to sensitive skin.
Does facial cleansing help reduce blackheads?
Yes, regular and appropriate cleansing is the first step in preventing and reducing blackheads. Combined with a weekly facial cleansing mask such as the LAIKOU Golden Peel-Off Mask, results are visible quickly.