Start with the instructions on your products when planning your facial care routine. The word “serum” alone does not determine how a product should be used.
A simple order for your skincare
The American Academy of Dermatology recommends starting with gentle cleansing, then applying treatments before moisturiser and/or sunscreen. Makeup comes afterwards.
If your serum’s directions say to apply it before your cream, follow that guidance, including the recommended amount and frequency. For prescribed treatments, follow your healthcare professional’s instructions.
Avoid blanket rules
This routine does not guarantee deep absorption or the same results for every skin type. Do not add products unnecessarily: the AAD notes that using too many can irritate the skin. Ask a dermatologist if you are unsure.
Compare products in the store
Check the sizes, ingredients and precautions for our face creams and serums before choosing your routine.
Source
American Academy of Dermatology — Should I apply my skin care products in a certain order?, accessed 21 October 2026.